Advertising with Airfix Model World
History of Modelling
In 1936 International Model Aircraft Ltd launched the world’s first moulded scale model kits known as the "Penguins". A Penguin scale model kit contained everything you needed to construct an accurate scale model.
Airfix created its first promotional model of a Ferguson tractor in 1949 and this was sold through Woolworths’ retail stores in kit form.
This proved to be successful and shortly after Woolworths approached Airfix suggesting that by using a more stable polystyrene plastic and poly bags with a card header, it would meet the Woolworths retail price of 2 shillings. The small scale Golden Hind was launched in 1952. Woolworths’ buyers then began to ask for more subjects, then soon after Airfix began to produce a wider range of polybagged model kits.
The name Airfix is synonymous with modelling, throughout its 70 year history Airfix has inspired generations of modelling enthusiasts and will continue to do so.
Airfix Model World caters for all manner of modellers, from the eager novice embarking on their first build, to the experienced master modeller who uses photo-etched parts, resin and aftermarket decals. While new Airfix toolings and re-releases feature on a regular basis, the magazine is also completely inclusive of the whole market with reports on products from other major manufacturers, such as Hasegawa, Trumpeter, Tamiya, Italeri and Hobby Boss, to offer something for everyone. The main focus is on aircraft but, because we know many modellers look for inspiration in other disciplines, Airfix Model World also offers projects spanning military, ships, cars, space and figures.
Besides the latest news and reviews, readers can also expect; high-quality photography, top-notch instruction from expert modellers, stunning artwork and colour profiles, aircrew accounts and builds and advice covering all aspects of the modelling spectrum.
Airfix Model World targets all modellers, whether they are new to building plastic kits, seasoned builders or exhibition standard. Readers are likely to be youngsters and adults aged 8 to 80 but they have one thing in common - a passion for their hobby on which they are prepared to spend to produce the most life-like builds possible.
Airfix Model World will enjoy the best distribution of any magazine in the market. In the UK it will be available at WHSmith High Street and Travel, British Book shops as well as other regional multiples and good independent newsagents. The magazine will also have a widespread international distribution throughout at least 50 countries including Barnes and Noble and Borders in the US and leading newsagents in Canada, Australia, New Zealand, France, Germany, Holland, Scandinavia and the Far East. Airfix Model World will also be sold through model and hobby shops as well as through Key Publishing’s mail order operations and will benefit from bonus distribution at various major modelling events and airshows such as IPMS Nationals, Flying Legends, RIAT and Waddington.
• A4, glossy, saddle stitched
• Monthly frequency
• Established in 2010
• Cover price £3.99
• Print run of 40,000
A creative approach
Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. Airfix Model World can write and design an advertising feature based on your business, products and services from information supplied by you.
Airfix Model World magazine can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through Airfix Model World magazine at the shows we attend or via direct mail to a particular target market.
Articles that have featured in Airfix Model World are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.
Gatefold, Outserts, Loose Inserts
Airfix Model World can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.
Group Advertisement Manager
Tel: +44 (0) 1780 755131