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Advertising with Airfix Model World

Editorial Synopsis
Airfix Model World caters for all manner of modellers, from the eager novice embarking on their first build, to the experienced master modeller who uses photo-etched parts, resin and aftermarket decals. While new Airfix toolings and re-releases feature on a regular basis, the magazine is also completely inclusive of the whole market with reports on products from other major manufacturers, such as Hasegawa, Trumpeter, Tamiya, Italeri and Hobby Boss, to offer something for everyone. The main focus is on aircraft but, because we know many modellers look for inspiration in other disciplines, Airfix Model World also offers projects spanning military, ships, cars, space and figures.

Besides the latest news and reviews, readers can also expect; high-quality photography, top-notch instruction from expert modellers, stunning artwork and colour profiles, aircrew accounts and builds and advice covering all aspects of the modelling spectrum.


Readership
Airfix Model World targets all modellers, whether they are new to building plastic kits, seasoned builders or exhibition standard. Readers are likely to be youngsters and adults aged 8 to 80 but they have one thing in common - a passion for their hobby on which they are prepared to spend to produce the most life-like builds possible.

Distribution
Airfix Model World will enjoy the best distribution of any magazine in the market. In the UK and is available at WHSmith High Street and Travel, British Book shops as well as other regional multiples and good independent newsagents. The magazine has a widespread international distribution throughout 50 countries including Barnes and Noble in the US and leading newsagents in Canada, Australia, New Zealand, France, Germany, Holland, Scandinavia and the Far East. Airfix Model World is also sold through model and hobby shops as well as through Key Publishing’s mail order operations and will benefit from bonus distribution at various major modelling events and airshows.

The Product
• A4, glossy, saddle stitched
• Monthly frequency
• Established in 2010
• Cover price £4.40
• Circulation 12,524 (ABC Jan – Dec 2015)

A creative approach

Advertorials
Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. Airfix Model World can write and design an advertising feature based on your business, products and services from information supplied by you.

Supplements/Promotional Material
Airfix Model World magazine can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through Airfix Model World magazine at the shows we attend or via direct mail to a particular target market.

Reprints
Articles that have featured in Airfix Model World are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.

Gatefold, Outserts, Loose Inserts
Airfix Model World can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.

Media Pack

Download the Media Pack

Advertising Terms and Conditions

Download Advertising Terms and Conditions

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